Service Methodology
It is essential that research insights are shared with the people in the front line. We can help your key customer-facing staff develop and improve their performance, by working with them in workshops to develop account strategies, marketing tactics and other sales actions that will drive maximum benefit from your research investment.
Redline Associates’ research is underpinned by our expertise in articulating complex, enterprise Technology propositions to key vertical markets, including:
- Financial Services
- Telecommunications
- Retail
- Automotive/Transport
- Utilities
- Public Sector
Our highly consultative and proactive approach to sales and market intelligence research is suited to IT technology and services companies wishing to develop new enterprise-level sales, open up opportunities in new vertical markets, and grow existing major accounts.
- 1. Research requirements definition
- With you, we identify the target markets, individual accounts, and the critical sales issues.
- 2. Information Template development
- A customised research template, using standard and company-specific metrics, is developed and agreed.
- 3. Person-to-Person Interviews
- A senior business professional with a background in sales & marketing will interview multiple contacts within each target organisation and/or market sector, using a variety of communication techniques to collect a wide range of contextual information and opinion. A variety of factual information is also gathered and cross-checked with multiple contacts within each organisation. Biographies of principal researchers are available.
- 4. Desk Research
- We will undertake extensive desk-based research to complement and validate our telephone interviews.
- 5. Aggregate, analyse, and report
- We handle the data collection and management, and provide clear, objective analysis in written reports and presentation formats.
- 6. Business review and workshops
- A senior sales professional with experience of your industry and market will support the process of identifying and carrying out business improvements, and providing strategic recommendations drawn from the research results.