Why Our Approach is Different
If you have spent money on sales training in the past and have been uncertain about the actual improvements you saw, it’s probably because a single training course is unlikely to change sales behaviours permanently for the better. We help our customers achieve real improvements in sales effectiveness that will last.
Complete Programmes
Based on the skills profile of your team, we can design a complete programme of training that will give your salespeople regular opportunities for developing their skills, from new business generation through to major account planning. The team will benefit from a range of training covering all aspects of sales, delivered in a consistent format by the same trainer.
Continuous Improvement
The best way to entrench the skills that your team learn in our workshops is for your sales managers to support the learning process with their team. That's why we offer affordable coaching for sales managers based on the content of our skills workshops, to enable them to reinforce the right behaviour, monitor activity levels, help with specific selling issues and support their team in changing for the better. Just a couple of days coaching per month with one of our experienced consultants can make all the difference.
A Comprehensive Framework
Training everyone in your team on every sales discipline is not cost effective or efficient. We can carry out skills assessments and performance benchmarks at the beginning of a training programme and at regular intervals thereafter, so that you can establish a consistent baseline of performance and ability, and then monitor actual improvements. This approach also allows you to pinpoint real training needs, and set an ideal benchmark of best practice.
Experience Matters
It matters who stands up in front of your people. Credibility, real-world selling experience and market knowledge all count. Every Redline workshop is delivered by a highly experienced trainer with many years of real sales experience behind them. Because they've been successful salespeople themselves, they understand what really works, and how sales people work.
Customised for Best Fit
The content of our sales training workshops can be customised for your team's precise development needs, your market sector and your product/service proposition.
Market Research for Compelling Sales Propositions
- All our research is carried out by a senior business professional using one-to-one, in-depth interviews to multiple senior contacts. We don‘t do volume telemarketing from a call centre.
- Every assignment is designed with your strategic and operational objectives in mind, using a flexible research methodology to suit the project.
- The intelligence we collect is detailed, qualitative and contextual, as well as statistical.
- An experienced executive will analyse and interpret the data, and help you take action.
- Our business is growing by concentrating on building partnerships with our customers based on honesty, integrity and trust.